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Hisense to bring the excitement of the NBA to more fans across North America

Hisense to bring the excitement of the NBA to more fans across North America

MISSISSAUGA, ON and Suwanee, GA. March 30, 2023 — Hisense, a global leader in Consumer Electronics and Home Appliance industries, and the National Basketball Association (NBA) today announced a collaboration to bring the excitement of the NBA to more fans across North America.

Hisense will serve as the exclusive partner of “X-Factor Moments,” a weekly content series on the NBA’s social media channels featuring the game changing plays and standout moments throughout the 2023 NBA postseason. As the Official TV and Home Appliance Partner of the NBA, Hisense will also make NBA League Pass, the league’s premium live game subscription service available on the NBA App, accessible on Hisense TVs in North America beginning with the 2023-24 season.

“With this collaboration, Hisense continues impressive growth in North America and around the world as a leading brand in the television and appliance industry. By teaming up with the NBA, we look forward to even more brand recognition and growth,” said David Gold, President at Hisense America. “We’re looking forward to engaging with the passionate, die hard NBA fans who already know Hisense and introducing our brand to those who don’t know us yet. The collaboration puts us in an excellent position to solidify Hisense as the TV and household appliance of choice for consumers looking for performance, quality and value – a competitive advantage only Hisense can deliver."

"Hisense is excited to announce this collaboration with NBA to further strengthen our brand growth and presence in Canada,” said Quanli Chen, General Manager, Hisense Canada. “Hisense continues to deliver innovative and wide range of TVs and home appliances to Canadian consumers, and we look forward to connecting with passionate NBA fans in Canada".

“Canadian fans are consuming more NBA content than ever before, and this collaboration with Hisense will make NBA games and new original content more accessible to our fans,” said Leah MacNab, Senior Vice President, NBA Canada. “With a shared focus on performance, we’re excited to team up with Hisense to help bring fans closer to the game.”

Year to date through February, Hisense is the no. 2 TV brand in the North American market based onunit share* and is the fastest growing TV brand in Canada**. With its lineup earning 50+ awards in2022, Hisense is taking its ULED technology even further with the limited edition release of ULED X – the first television in its lineup to carry the new designation of The Official Television of the NBA. ULED X revolutionizes LED televisions, bringing viewers a vivid picture and sound quality that puts them right at centre court. This groundbreaking advancement pushes LED TV to its limit and creates the most realistic  and immersive entertainment experience to date.

Fans will see milestones of the collaboration come to life around the league’s marquee events, at retailers, on packages and through point-of-sale promotions, trade shows and more, leveraging Hisense’s high-quality, premium products to connect fans with the sport they love most.

For more information, please visit hisense-canada.com. Join the conversation and connect with Hisense on Facebook, Twitter and Instagram @HisenseCA, using the hashtag #HisenseCanada.

* Source: Circana/Retail Tracking Service, U.S./CA/MX, Jan. – Feb. 2023 combined. ** Source: The NPD Group / Retail Tracking Service 2022. *Within the top 5 TV brands.

About Hisense Canada:

As the Canadian subsidiary of one of the largest television brands in the world, Hisense Canada offers cutting edge and proprietary technology in all of its products, from its stunning 120-inch 4K Smart Laser TV to innovative and stylish appliances. The thought that goes into every Hisense product goes beyond its expected use to make every consumer experience better. Hisense products are available in more than 130 countries around the world; it is the fastest-growing TV brand in Canada* and the second largest supplier of televisions in the world. Manufactured and distributed across North America, the Hisense Canada Co., Ltd. product portfolio includes Laser TV, televisions, refrigerators, dishwashers,ranges, air conditioners, dehumidifiers, wine fridges and freezers.

About NBA:

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2022-23 season featured 120international players from 41 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares,the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Media Contacts:

Enterprise Canada for Hisense Canada c/o Bella Kuscu (bkuscu@enterprisecanada.com)Stuart Bryan, sbryan@nba.com


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