Hisense and Basketball Icon Dwyane Wade Team Up in Multi-Year Marketing Deal


ATLANTA - (Jan. 16, 2020) - Hisense, the fastest growing TV band of the top six brands, according to NPD,  and home appliances brand, today announces a comprehensive marketing and multi-year partnership with basketball legend –three-time NBA Champion, NBA Finals MVP and 13-time NBA All-Star—and businessman Dwyane Wade. As the brand’s first ever U.S. ambassador, Wade brings his affinity for Hisense’s high-performance products to the first year of the multi-deal partnership through the support of premium product launches, in-person appearances and features in upcoming marketing campaigns.

“We are thrilled to welcome Dwyane Wade to the Hisense team and look forward to working with him to take the Hisense brand to the next level,” says David Gold, Vice President, Consumer Electronics at Hisense U.S. “More than just an athlete and savvy businessman, he’s dependable, competitive and shares our commitment to being the best in every aspect of his life. This partnership provides the perfect alignment for Hisense and represents our continued commitment to grow our brand in the US. We are very excited to embark on this journey to further elevate the brand together and bring sports into the home on a more intimate level.”

As part of the expansive partnership, which comes on the heels of Hisense’s 50-year anniversary, Wade joins an impressive line of Hisense’s high-profile sports-related partners, including NASCAR, FIFA18 and EUFA.2016 and 2020. The multi-year deal aims to elevate the brand’s recognition in the United States by accelerating Hisense’s rapid growth and continuing to foster connections with sports fans across the country. In addition to supporting marketing initiatives and product launches, he’ll take part in branded integrations and activate during marquee events in the near future.

“I’m looking forward to joining the Hisense team as an ambassador of their high-performing products with top-notch technology and great-looking design,” said Dwyane Wade. “Based on their dedication to excellence, their rapid growth and the way their products elevate the TV viewing and home experience globally, I am proud to partner with them in this exciting new role.”

Combining the latest technology and upgraded picture quality, Hisense recently unveiled its entire 2020 product lineup, including the brand new L5 laser TV and XD9G, the first dual-cell technology TV on the market, during CES 2020. Hisense’s diverse product lineup not only includes a premium television lineup that features multiple content streaming platforms and smart home capabilities, but also a variety of home appliances including refrigerators, wine coolers, portable air conditioners, dehumidifiers and more..