Hisense Unveils “Innovating A Brighter Life” At CES 2026 Facebook Twitter HISENSE UNVEILS “INNOVATING A BRIGHTER LIFE” AT CES 2026 MISSISSAUGA, (January 5, 2026) – Hisense a leading brand in global consumer electronics and home appliances, today hosted its CES 2026 media conference under the theme “Innovating a Brighter Life," showcasing its latest advances in display technology and smart home products — focused on more natural colour, healthier viewing and human-centric experiences. Guided by the theme, Hisense highlighted how long-term, human-centric innovation has translated into sustained global growth and market leadership. In just a few years, Hisense has become one of the world’s fastest-growing consumer electronics brands, now operating in more than 160 countries and ranking No.1 globally in the 100-inch-and-above TV segment and in Laser TVs, according to Omdia. In 2025, Hisense ranked among the top 10 brands in the Kantar BrandZTM Top 50 Chinese Global Brand Builders for the ninth consecutive year, and was named No.1 in the smart home appliance category, according to the Ipsos China Brand Global Trust Index.This innovation-driven momentum was further recognized at CES 2025, where Hisense received more than 50 international awards across its display and home appliance portfolio, underscoring its leadership in large-screen displays and smart home innovation.Building on this global momentum, brand trust and market leadership, Hisense also introduced the Hisense Elite Collection for FIFA World Cup 2026TM, marking its third consecutive FIFA World CupTM sponsorship. More than a product lineup, the collection reflects Hisense’s growing global presence and its role in bringing fans together through shared moments — on the screen and throughout the home — around the world’s most celebrated sporting event.Headlining the announcement was the debut of RGB Mini-LED evo, marking a real system-level evolution in RGB Mini-LED development. As the Origin of RGB Mini-LED, Hisense continues to advance this display route through a system-level evolution—redefining how light sources, control systems and algorithms work together. Rather than pursuing parameter-driven performance alone, the RGB Mini-LED evo introduces an industry-first Sky Blue-Cyan fourth LED into the backlight. With colour performance reaching up to 110% of BT.2020, and colour control achieving 134 bits, RGB Mini-LED evo enables more authentic colour expression, enhanced viewing comfort and balanced energy efficiency. This real evolution forms the technological foundation of the 116UXS RGB Mini-LED TV, the first flagship product powered by RGB Mini-LED evo.Beyond hardware, Hisense also highlighted the evolution of its smart display ecosystem. Through “Innovating a Brighter Life,” Hisense continues to showcase how technology can be applied in practical, human-centric ways — enhancing visual experiences, improving daily comfort and supporting more connected home lifestyles.For more information, please visit hisense-canada.com. Join the conversation and connect with Hisense on Facebook, Twitter and Instagram @HisenseCA, using the hashtag #HisenseCanada About Hisense Canada Hisense Canada, a subsidiary of Hisense Group, has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs and Cinemas, soundbars, refrigerators, ranges, dishwashers, air conditioners, and commercial HVAC products. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). For three consecutive years (2022–2024), Hisense has been the No. 2 best-selling TV brand in Canada*, reflecting its dedication to innovation, performance, and quality. As the Official TV and Home Appliance Partner of the NBA and the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships to connect with audiences worldwide. Source: Circana, Retail Tracking Service, Canada, unit sales for three consecutive years 2022-2024. -30- For more information, please call