Hisense Ranks in Top 10 of Kantar BrandZ Chinese Global Brand Builders 2025 for Ninth Consecutive year Facebook Twitter Hisense Ranks in Top 10 of Kantar BrandZ Chinese Global Brand Builders 2025 for Ninth Consecutive year Mississauga, ON. (July 18, 2025) - Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global Chinese brands in the newly released Kantar BrandZ Chinese Global Brand Builders 2025, jointly published by Google and Kantar. Hisense ranks No. 8 overall, maintaining its position in the top 10 for the ninth consecutive year, and remains the highest-ranked TV brand on the list. The BrandZ ranking evaluates Chinese brands’ global strength using a comprehensive methodology that considers financial performance, consumer perception, brand power and international presence. Hisense’s sustained global momentum reflects its long-term investment in localized R&D, manufacturing and marketing operations across multiple international markets — currently comprising 31 R&D centers, 36 industrial parks and production bases and 64 overseas offices worldwide, including its Canadian operating based in Mississauga.Hisense’s sports marketing strategy continues to be a key driver of its global brand equity. During UEFA EURO 2024™, the brand launched a multi-faceted video campaign that combined emotional storytelling with product integration. This campaign successfully engaged diverse audiences across sports, technology and home entertainment sectors worldwide. And during FIFA Club World Cup™ 2025, Hisense further elevated its presence on the global sports stage. From stadium perimeter boards emblazoned with “Hisense 100'' TV, Global No.1” to immersive viewing experiences powered by its advanced ULED X and TriChroma Laser display technologies, the brand showcased both technological innovation and a consistent, global marketing narrative.By combining cutting-edge product innovation with high-profile sports sponsorships, Hisense has established a robust model for global brand building. According to global market research firm Ipsos, Hisense’s overseas brand awareness grew from 30% in 2018 to 56% in 2024, demonstrating a significant increase in recognition and consumer trust internationally.For more information, please visit hisense-canada.com. Join the conversation and connect with Hisense on Facebook, Twitter and Instagram @HisenseCA, using the hashtag #HisenseCanada About Hisense Canada Hisense Canada, a subsidiary of Hisense Group, has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs and Cinemas, soundbars, refrigerators, ranges, dishwashers, air conditioners, and commercial HVAC products. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). For three consecutive years (2022–2024), Hisense has been the No. 2 best-selling TV brand in Canada*, reflecting its dedication to innovation, performance, and quality. As the Official TV and Home Appliance Partner of the NBA and the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships to connect with audiences worldwide. Source: Circana, Retail Tracking Service, Canada, unit sales for three consecutive years 2022-2024. -30- For more information, please call