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Hisense Partners with Phantom Blade Zero to showcase Next-Gen RGB Gaming Experience


HISENSE PARTNERS WITH PHANTOM BLADE ZERO TO SHOWCASE NEXT-GEN RGB GAMING EXPERIENCE

MISSISSAUGA, ON (April 29, 2026) – Hisense, a leading brand in global consumer electronics and home appliances, today reaffirmed its partnership with Phantom Blade Zero, serving as the Global Official Partner across both TV and monitor categories for the upcoming title developed by S-GAME.


At Gamescom LATAM 2026, Hisense brings this partnership to life — demonstrating how display technologies can elevate real gameplay scenarios and deepen player immersion, as part of its broader expansion into the gaming ecosystem.

At the core of this collaboration is Hisense’s display technology, which delivers enhanced colour expression and contrast performance. For Phantom Blade Zero, this means smoother combat visuals, richer environmental detail and atmospheric lighting, bringing its cinematic Wuxia-inspired world to life with depth and fluidity. As players step into the role of a warrior navigating fate, every movement, shadow and strike is rendered with heightened realism.

“Great gaming experiences are built on both emotional immersion and precise responsiveness,” said Paul Zhang, General Manager of Brand and Marketing Department, Hisense Global Commercial Centre. “For a title like Phantom Blade Zero, where Wuxia aesthetics meet fast-paced action, our display technology is designed to faithfully express every motion and mood — so players don’t just see the world, but feel fully part of it.”

Julius Li, Marketing Director at S-GAME, added: “Together, we bring global audiences a fully immersive cinematic experience: breathless fast-paced combat, a mesmerizing, otherworldly KungfuPunk realm, and sweeping cinematic Wuxia storytelling rich with tangled fate, passion and rivalry… making every strike, every scene and every dramatic beat feel vividly, unforgettably real.”

Rooted in its vision to Innovate a Brighter Life, Hisense continues to advance a human-centric approach to innovation — connecting cutting-edge display technology with meaningful user experiences. Through this partnership, Hisense brings players closer to the worlds they play, delivering visuals that are not only more vivid, but intuitive and immersive.

For more information, please visit hisense-canada.com. Join the conversation and connect with Hisense on Facebook, Twitter and Instagram @HisenseCA, using the hashtag #HisenseCanada

About Hisense Canada

Hisense Canada, a subsidiary of Hisense Group, has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs and Cinemas, soundbars, refrigerators, ranges, dishwashers, air conditioners, washers, dryers and commercial HVAC products. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2025). For four consecutive years (2022–2025), Hisense has been the No. 2 best-selling TV brand in Canada*, reflecting its dedication to innovation, performance and quality. As the originator of RGB Mini-LED, Hisense continues to lead the next-generation RGB Mini-LED innovation. As the Official TV and Home Appliance Partner of the NBA and the Official Sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships to connect with audiences worldwide. 

Source: Circana, Retail Tracking Service, Canada, unit sales for three consecutive years 2022-2025.


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