Don’t Miss a Moment of The Ultimate Sporting Event Facebook Twitter Don’t Miss a Moment of The Ultimate Sporting Event When the FIFA World Cup kicks off in Qatar, you want a TV that can keep up with the action MISSISSAUGA, Ont. (December 8, 2022) — It is one of the most watched sporting events in the world, and as the quarter-finals continue onto semi-finals and then to the final game, you will want to make sure your viewing experience is as good as the action on the pitch. The FIFA World Cup of Soccer regularly draws more than three billion viewers worldwide. The quadrennial tournament is the sport’s pinnacle event and deserves no less than the best from its fans. “When the event is this big, you want to keep up with what is going on,” says Puneet Jain , Senior Director of Marketing & E-commerce for Hisense Canada, official sponsor of the FIFA World Cup Qatar 2022. “Watching sports on TV is about more than size. These are some of the best athletes in the world, and they move quick. The action is fast. The sound is loud. You don’t want your big screen lagging or blurring. You want crisp, clear and bright colours with contrast that makes it look like they are playing right in your living room, with crowd noise that is realistic without drowning out the play-by-play.” When shopping for the best TV for watching sports, Puneet recommends looking for the following: • Laser — If you have the budget, the new generation of laser TVs are the way to go. Hisense’s Trichroma laser engine in the L9G series reaches up to 3,000 lumens of peak brightness, earning it the title of King of the Ultra Short-Throw Projectors. Laser TVs offer massive screens, with true-to-life images that exceed the standard 4K colour range. The image produced by the laser light is precise without unwanted light dispersion, meaning the image on the screen looks more natural. • QLED — Quantum dots are semiconductor nanocrystals that produce pure red, green and blue light. In a Hisense QLED TV, that means a display that is brighter, with sharper contrasts between the more than one billion colours it projects. The picture is pure and close to real. A TV with quantum dot technology is almost 20 times brighter than your standard computer monitor. The Hisense U78H series comes equipped with a Sports Mode feature that is automatically activated enhancing details and smoothness that will provide soccer lovers with an exquisite FIFA World Cup™ watching experience. • Clarity — Most TVs nowadays boast 4K resolution, but the more important feature you should be looking for is HDR — short for High-Dynamic Range, it means the TV has a massive range of colours, which appear brighter and in greater contrast, and provides more detail to the image on the screen — think seeing the blades of grass on the field swaying gently in the wind. • Smoothness — Soccer moves fast, and if your refresh or motion rate is low the images on the screen will blur. Look for a refresh rate of 120Hz for a crisp, clear view of the wide receiver streaking up the sideline. Also look to see if it has an MEMC chip (Motion Estimation / Motion Compensation). MEMC is used to interpolate extra images on your TV, which is a fancy way of saying it works with the refresh or motion rate to smooth out the picture and reduce the risk of blurred action on the screen. The HDR10+ feature runs a scene-by-scene adjustment sequence for brightness, colour saturation and contrast to produce an image that is far more realistic. • Dolby Vision & Atmos — Working with HDR10+, they turn your TV into an entertainment powerhouse. Developed in the cinema, they provide amazing realism that you will see, hear and feel. Support multiple speakers with Atmos, transmitting sound to every corner of the room and creating a 3D theatre audio experience. • Sound — What you hear from the stadium is a huge part of the viewing experience in soccer. Surround yourself with the sounds of the game with a compact sound bar — big sound without taking up a lot of space, and without having to run wires all across your room. And added subwoofer will ensure you hear and feel the crunch of every hit. Absent a sound bar, or separate home theatre system, look for a TV with Dolby Atmos or dbx-tv® for a superior audio experience right from the television. “The right TV re-creates the stadium experience in the comfort of your home, with a crystal-clear image, vivid colours and enhanced surround sound to deliver a full, life-like crowd sound — without drowning out the play-by-play,” says Puneet. “There is a lot to look for if your primary use of the TV is going to be watching sports. Elevate your viewing experience by finding the right blend of picture and audio technologies that is best suited for the content you watch the most.” For more information, please visit hisense-canada.com. Join the conversation and connect with Hisense on Facebook, Twitter and Instagram @HisenseCA, using the hashtags #Hisense50 and #LifeReimagined. Watch product reviews and support on YouTube. About Hisense Canada: As the Canadian subsidiary of one of the largest television brands in the world, Hisense Canada offers cutting edge and proprietary technology in all of its products, from its stunning 100-inch 4K Smart Laser TV to innovative and stylish appliances. The thought that goes into every Hisense product goes beyond its expected use to make every consumer experience better. Hisense products are available in more than 130 countries around the world; it is a Top 5 television brand in the world, and the top-selling TV in China. Manufactured and distributed across North America, the Hisense Canada Co., Ltd. product portfolio includes televisions, refrigerators, ranges, air conditioners, dehumidifiers, wine chillers and freezers. -30- For more information, please call.